- Microcast Pay-Per-View Model
-- While Microcast was less than successful in
the streaming video hosting wars currently taking place on the internet their 'pay-per-view' model
is intriguing. The Microcast 'Video Viewer Window' has an advertising bar across the top of
screen -- actually a web page that can have navigation, links/images, list products, etc. The
right edge of the viewer has controls and information and links to the broadcaster's site.
Periodically the video is interrupted by a commercial and the ad bar at the top of the page
changes to reflect info from the new sponsor.
Aspiring musicians will pay over and over or license a video for a span of time to see and
study their favorite player(s). Concert video should only be available as 'the whole performance'
and not edited into smaller clips. (Huge potential international market)
- Advertising
-- This represents 'qualified' advertising targets -- this advertising model is
more expensive to the advertiser and generates better ad revenue than the typical ad banner
- Tracking the user
-- The membership software will be able to track each users' activity on e-MusicLab.
- We will know:
- How many total page views there were on the site by author, day, week, month, year, etc.
- How many views each page got by author, day, week, month, year, etc.
- How many resource clips (MIDI, audio, video) were used by author, day, week, month, year, etc.
- What the user bought
- Demographics
of website defines potential website content area sponsors:
- Elementary/Junior High band and orchestra -- clothes, snack food, music
- High School band and orchestra students -- clothes, music, snack food
- University Students -- cars, clothes, credit cards, music, beer
- Pro/semi-pro musician -- music, instruments, clothes, tattoo ink, jewelry
- Upwardly Mobile Junior & Senior execs -- cars, beer, music, golf
- Sponsorships
-- sponsor(s) participates in cost of event -- from part to all
- Instrument manufacturer -- clinician's fees
- Schools (public and private universities and pro music schools) -- venue, video/recording crews, clinicians/performers faculty members -- in exchange for publicity about school music program
- Music Store Chain -- in-store clinic series -- simple digital video camera and laptop streaming system racked and sent to Guitar Center and they do a web-based clinic from a different store every week.