e - M U S I C L A B   MUSICIAN POPULATIONS

The end-of-year one registrations goal for e-MusicLab is 100,000. The numbers below to the right of each category represent a potential subscriber in that category. To meet our goal we will have to connect with .025% of the 3,977,676 possibilities!!

Keep in mind that these percentages represent the DRUMMERS' share of the market (6%). Our plan is to add the guitar (22%) and keyboard (34%) components as soon as possible which should dramatically increase our member base.

Amateur Drummers (6%) 2,876,098
Total School Music Program Drummers (6%) 903,901
Private Drum Teachers 81,963
Total Schools 104,172
Music Stores 8422
School Music Faculty -- Drummers 3120
TOTAL OPPORTUNITIES 3,977,676
Not to mention the World Wide Potential
STUDENT ENROLLMENTS:
Public Primary and Secondary Student population: (5) 46,349,803
Private Primary and Secondary Student population: (6) 5,076,119
Total Student population: (6) 51,425,922
29% in pri/sec school music programs: (1) 14,913,517

Institutions of Higher Education: (3) 15,158,000
10% in college/univ school music programs: (1) 151,580

TOTAL MUSIC STUDENTS 15,065,017
TOTAL SCHOOL MUSIC PROGRAM DRUMMERS (6%) 903,901
PUBLIC PRIMARY AND SECONDARY SCHOOLS (5)
Primary Schools: 62,739
Secondary Schools: 21,682
Others: 5,087
Total: 89,508

PRIVATE SECONDARY AND COMBINED SCHOOLS: (6)
Secondary Schools: 2,487
Combined Schools: 8,292
Total: 10,779

INSTITUTIONS OF HIGHER EDUCATION
Institutions: (4) 3,885

TOTAL SCHOOLS 104,172
FACULTY POPULATIONS (9)
Primary Schools: 1,862,000
Secondary Schools: 1,246,000
Total: 3,108,000

Higher Institutions Faculty & Staff: (2) 2,662,075
Total Faculty & Staff 5,770,075

SCHOOL MUSIC FACULTY: 52,000
AMATEUR MUSICIAN PARTICIPATION (11)
USA Population -- 1999 estimate 272,690,813
Number of family households: 65,049,428
Households with one person who plays an instrument 32,525,000
Households with 2+ persons who play an instrument 26,019,712
Households with person taking private lessons 6,830,250
Amateur instrumentalists -- Gallup report 62,000,000

AMATEUR MUSICIAN PARTICIPATION (12)
Gallup Organization reports 62 million amateur instrumentalists in 1994
Totals:
Amateur musicians in formal programs: 15,065,017
Amateur musicians in informal programs: 47,934,983
AMATEUR DRUMMERS (6%) 2,876,098

PRIVATE INSTRUCTION (1)
Private Music Teachers -- Non faculty
6,830,250 lessons per week / 20 = teachers 1,366,050
DRUM TEACHERS 81,963

MUSIC STORES (1)
Retail Music Stores: 8422


WORLD POPULATION, SCHOOL PRIMARY/SECONDARY, UNIV. ENROLLMENT (10)
COUNTRY POP PRIM/SECOND POST POP
Japan 125.4M 9,266,000 210,000
Egypt 63.3M 9,757,000 93,000
S. Africa 42.4M 12,610,000 336,000
Philippines 48.3M 16,248,000 337,000
Turkey 44.4M 10,493,000 1,220,000
France 53.9M 6,256,000 192,000
Germany 78.3M 9,786,000 2,092,000
Italy 56.4M 3,928,000 195,000
Brazil 121.7M 35,725,000 1,716,000
Argentina 28.1M 7,844,000 1,070,000
Canada 24.6M 4,953,000 1,763,000
Australia 14.6M 4,128,000 1,002,000
TOTALS:
Student Populations - Pri-Sec: 702,400,000
Student Populations - Post Sec: 10,226,000
Adult Populations???

Important, pertinent, and somewhat s uprising info about access to computers in the classroom, at work, and at home. These Links are live to:

National Center for Education Statistics
Office of Educational Research & Improvement
Digest of Education Statistics, 1999

LIST OF TABLES:

  1. NCES Table 425 -- Percent of public schools and school classrooms having access to the Internet, by school characteristics: 1994 to 1998
  2. NCES Table 430 -- Percent of workers, 18 years old and over, using computers on the job, by selected characteristics and computer activities: October 1993 and October 1997
  3. NCES Table 431 -- Access to home computers, by selected characteristics of students and other users: October 1997
  4. NCES Table 432 -- Percent of home computer users using specific applications, by selected characteristics: October 1997
  5. NCES Table 433 -- Percent of student home computer users using specific applications, by selected characteristics: October 1997
  6. NCES Table 434 -- Student use of computers, by level of instruction and selected characteristics: 1984 to 1997
  7. NCES Table 226 -- Employees in institutions of higher learning
  8. NCES Table 175 -- Enrollment in institutions of higher learning - 1997
  9. NCES Table 212 -- Institutions of higher learning - 1997
  10. NCES Table 96 -- Public Elementary and Secondary Schools - 1997-1998
  11. NCES Table 60 -- Private Elementary and Secondary Schools & Enrollment - 1997-1998
  12. NCES Table 428 -- Public Libraries - 1996
  13. NCES Table 43 -- Public Elementary and Secondary School Enrollment - 1997
  14. NCES Table 4 -- Elementary and Secondary School Faculty - 2000
  15. NCES Table 399 -- World Population, School Enrollment - 1996
  16. NAMM - Education ==> Research ==> Gallup Poll - Americans Love Music and Music Education
  17. US Census Bureau -- Quick Facts Population/Families - 1999
  18. "www.demographics.com - Marketing to Musicians -- by Tibbett L. Speer, March 1996